Giraffe Restaurants
Giraffe Soho (Photo: Wells Mackereth)
Giraffe Soho (Photo: Wells Mackereth)
Giraffe Cambridge (Photo: Will Bremridge)
Giraffe Soho (Photo: Giraffe)
Project
Giraffe Restaurants
Giraffe Restaurants
London / Great Britain, 2011
Description
A new concept design to take the Giraffe brand – already well established in nine medium sized high street locations across London – up to a larger unit size and for roll out across the UK. The first unit completed in the new concept was in the riverside retail development of the Royal Festival Hall. Trading results outstripped all budget projections and the roll out rapidly proceeded to new sites across London and out to Oxford, Cambridge and Exeter amongst other sites. By 2012 we had completed and handed over a total of seventeen new sites for Giraffe, and had refurbished twelve of the older sites to bring them into line with the new concept.
Giraffe Royal Festival Hall Winner of DBA 'Design Effectiveness Award' 2007
"As a result of South Bank Centre our profile rocketed within the industry as well as with the public. James and his team are a pleasure to deal with – full of great ideas and sensible solutions."
Andrew Jacobs, Director, Giraffe Concepts Ltd.
A new concept design to take the Giraffe brand – already well established in nine medium sized high street locations across London – up to a larger unit size and for roll out across the UK. The first unit completed in the new concept was in the riverside retail development of the Royal Festival Hall. Trading results outstripped all budget projections and the roll out rapidly proceeded to new sites across London and out to Oxford, Cambridge and Exeter amongst other sites. By 2012 we had completed and handed over a total of seventeen new sites for Giraffe, and had refurbished twelve of the older sites to bring them into line with the new concept.
Giraffe Royal Festival Hall Winner of DBA 'Design Effectiveness Award' 2007
"As a result of South Bank Centre our profile rocketed within the industry as well as with the public. James and his team are a pleasure to deal with – full of great ideas and sensible solutions."
Andrew Jacobs, Director, Giraffe Concepts Ltd.