Swiss craftsmanship enterprise since 1858 enters the world with a modern feel: The company in the premium segment of the “Bridal Jewellery Market” optimises its market presence with an unmistakable and authentic display and POS design concept. Retailpartners developed a modular design concept, initially for Baselworld 2011, which can be used with individual modules both for permanent presentations with specialist dealers and for limited appearances at trade fairs. The result is a new, strong and self-assured interpretation of the brand, which highlights the high quality of the products visually and assures its place in the market.