Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones
Photo © Paul Ott
Rolling Stones - Floor Plan
Drawing © INNOCAD
Rolling Stones - Section
Drawing © INNOCAD

Rolling Stones

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Location
Graz, Austria
Year
2013
Client
Universalmuseum Joanneum GmbH
Collaboration Partner
Anastasija Lesjak
Graphic Design
United Everything

INNOCAD and its multidisciplinary team, consisting of fashion and product designers, sound and media designers, won the Graz Armory “Cannon Room” competition.

The task of creating a new information center for Graz Tourismus and, in synergy with this, an attractive entrance to the Provincial Armory called for an approach transcending architecture alone. The result is a consistent corporate identity combining architecture, media and merchandising aspects.

The “Murnockerl” (cobblestone), a typical stone, is the basic building block of the concept, being a contextual link, a metaphor, a corporate symbol and a form-giving element in one. The result is an award-winning interdisciplinary design example for Graz as UNESCO City of Design.

Other Projects by INNOCAD

C34
Graz, Austria
C&P Corporate Headquarters
Graz, Austria
HQ Volksbank South Tyrol
Bolzano, Italy
Deconstructed House
Linz, Austria
TWA the world academy
King Abdullah Economic City, Saudi Arabia